Case Studies


Talent Procurement, Creative, Production, Public Relations, Media Buying, Outdoor, National Print, Events and Social Content Creation.

This campaign was created to celebrate the powerful idea of loving and accepting yourself at any size and any shape. We brought this sentiment to life as we paired Bebe, the brand, with Bebe, the pop superstar musician and role model, in a campaign that asks women to learn to love themselves and to feel beautiful at any size.


Bebe Rexha



Kensie | #MakePrettyPowerful

Talent Procurement, Creative, Production, Media Buying, Public Relations, Events, Content Curation and Website Design.

Tapping into a pop culture phenomenon that is “The Bachelor,” CP secured a star of the franchise to be the new face of the “sleepy” brand.  CP created a modern campaign and message, #MakePrettyPowerful that resonated with a younger, new demographic while still connecting with the existing consumer. The campaign garnered over 600 million media impressions.


Hannah Godwin




Creative, Production, Media Buying for National Print, Outdoor + Digital Marketing, Influencer Program, Social Media, PR & Event Marketing

Brookstone is an iconic brand, widely known for innovative gifts, gadgets and home solutions. Newly launched at Bed, Bath & Beyond, we were charged with reviving purchase intent and driving awareness for the brand at this new retail partner.

Fred Segal

Talent Procurement, Creative Concept, Production, PR, Creative Concept, Production

Creative Playground worked closely with Mastercard and Refinery29 to conceptualize and develop an immersive commerce environment that launched during Refinery29’s highly anticipated, "29ROOMS" on behalf of our client, Next Retail Concepts.

Fan Controlled Football League

Talent Procurement & PR

Creative Playground was engaged by FCFL to attach celebrity “Fan Captains” for the league's eight inaugural teams set to launch June 2020. Creative Playground secured NFL Hall of Famer and All Time G.O.A.T, Joe Montana, global superstar, multi-platinum award-winning musician Prince Royce and others. CP was further engaged to manage the company’s PR efforts.


Joe Montana & Prince Royce