Layering years of experience in retail, entertainment, fashion and licensing, partners Dari Marder and Maria Dolgetta came together in 2017 with a vision to create a modern agency through their vast network of relationships. Today, Creative Playground is an innovative and trailblazing marketing and branding agency, with a team of passionate brand builders and creative thinkers. Together with our partners, we create authentic global lifestyle brands and properties.
Creative Playground’s visionary work harnesses the power of pop culture enabling our clients to build stronger brands, generate greater awareness and amplify consumer engagement. Our award-winning team is globally recognized for their celebrity infused initiatives and campaigns spanning across fashion, entertainment, sports, beauty and wellness industries.
Dari Marder helped build the second largest licensing company in the world, Iconix Brand Group. As Chief Marketing Officer, she led global branding for some of the most recognizable consumer brands in the fashion, home, entertainment, and consumer electronic space as well the development of celebrity brands, such as Madonna's brand, Material Girl. Marder's award-winning marketing campaigns have garnered billions of media impressions. Her passion lies in fusing strategic creative with powerful celebrities that resonate across all platforms and provide solutions for retail partners. Marder is also an investor in and adviser to leading digital media and entertainment platforms that target Generation Z.
Maria is an accomplished public relations and communications specialist with over 18 years of experience in developing impactful multi-channel media strategies for consumer lifestyle brands that have generated billions of media impressions. Maria has been instrumental in building some of most recognizable brands across fashion and retail including Danskin, Op and Candie’s and oversaw global public relations and corporate communications during her tenure at Iconix Brand Group.
